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What is SEO strategy?

SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics, then keywords within that topic, you can increase your expertise in the eyes of a search engine and rank well for long-tail keywords related to that topic.

Here's a short video on this concept:

Editor's Note: This blog post was originally published in April 2019 but was updated in March 2020 for consistency and freshness.

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Ahh the middle of a pandemic – strange events by the day and a reality where no one knows what's "normal" or when things will feel "normal" again. It's everyone's ideal to start a business, right? In reality, no, it's probably not everyone's ideal time to start up a franchise business.

But that also means the competition is slim – while everyone else is running away scared, you're creating progress for your career.Don't get bogged down in the pandemic and think about it as a reason you shouldn't move forward with your dream of a franchise location. But think about why, even when the odds are seemingly against us, you should do it anyway.
Power through and find a way to create franchising success with your future business for a chance to thrive in the job you've always wanted.

Starting a Franchise Location During COVID-19

Starting a blog for the first time is an amazing, yet intimidating experience. Thinking that people are actually going to read – and even share – something you wrote. It’s unlike any other feeling I can describe. But it’s not all rainbows and butterflies. Starting a blog is hard work, and there are a lot of pitfalls along the way. Especially if it’s your first time. So many pitfalls, in fact, that we’ve come up with a full list of 45 things we wish we knew before starting our first blogs. That way, you don’t have to make these mistakes yourself!

How to start a blog the right way

But who are “we” exactly, right? Well, this post is a group effort. It features three bloggers chipping in and sharing their best advice on how to start a blog, and not only that, but how to start a successful blog and make money from it as well. 🤑 So grab a coffee and get cozy, we’re about to review everything we’ve learned in the past 8+ years. Enjoy!

Getting Your Small Business Started With Social Media Marketing

You’re trying to grow your business, and you’ve reached the conclusion that a stronger social media presence is the way to do it. But where do you begin?

Taking that first step into social media can be overwhelming. There are so many sites and platforms, so many users, so much content out there waiting to be explored, where do you even begin? What are your overall goals for marketing your business? It’s a lot to process.

Hopefully, this guide will prove helpful. What follows is a quick step-by-step walkthrough for social media marketing for beginners.

Here’s how to get started:

Answering these basic questions will help guide the direction of your social efforts. Over the coming months and years, you’re going to invest a lot of time into social media. It’s best, to begin with, your primary objectives in mind, so you can benchmark and measure your progress.

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