- Our Products
- About Us
- Contact Us
Marketing is the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating a competitive advantage. Satisfying needs and wants through an exchange process; A set of processes that are interconnected and interdependent with other functions of a business aimed at achieving customer interest and satisfaction.
The process of marketing is that of bringing a product to market, which includes these steps: broad market research; market targeting and market segmentation; determining distribution, pricing and promotion strategies; developing a communications strategy; budgeting; and visioning long-term market development goals. Many parts of the marketing process (e.g. product design, art director, brand management, advertising, copywriting etc.) involve use of the creative arts.